La Dolce Budget:Where to Stay in Positano (Without needing a Sugar Daddy)

Summer vacation moodboard featuring a pool at the Villa Mary Positano, one-piece swimsuit by Magda Butrym, Fendi water bottle, Prada rafia bag, Saint Laurent sandals, white sunglasses

Positano might be one of the priciest spots on the Amalfi Coast—Amalfi itself not far behind—so it’s not exactly your go-to for a budget escape. But even here, you don’t need a sugar daddy (or a secret fortune) to enjoy this coastal gem.
Today’s scene in my Chic-on-a-Budget series: Villa Mary Positano.

Not cheap, but also not hors de prix, this boutique stay occupies a beautifully restored 18th-century villa. Think postcard views, a private and cozy vibe, and breakfasts served on your own terrace every morning—complete with a morning paper—so you can channel your inner Dickie Greenleaf or Marge Sherwood, sipping espresso and soaking in the dolce vita.

It’s a cinematic stay that doesn’t require a trust fund—but absolutely demands a wardrobe worthy of the setting.

So consider this your cue: explore the moodboards from this place and step into the role of your own director and costume designer. Because in Positano, dressing the part is half the experience.

Cinematic Poolside Sunbathing

Mornings Worth Dressing For (In Your Best Pyjamas)

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Because Just Showing Up Isn’t Enough: The Parisian Costes Playbook for Style and Survival