Ski Resorts Seen on Screen — And How to Dress the Part
While the internet is busy complaining that the next season of The White Lotus won’t be set at a ski resort, I decided to look at films actually shot in luxurious alpine destinations — and adapt their style for each of ski getaway.
Emily in Paris — Megève
Season 3 of Emily in Paris takes us to Megève — a ski resort where wealthy French families like Camille’s would realistically own a chalet. Compared to Les Trois Vallées, Megève feels more sophisticated, more old money.
I haven’t been there in winter — only in summer — but even then, people were impeccably dressed. Which makes it easy to imagine how beautiful the crowd must be during ski season.
Personally, I’d reserve the blingy designer ski suits for Courchevel and keep things quieter here: understated luxury, elegant silhouettes, nothing loud. Even Emily — typically overdressed and unapologetically colourful — arrives without ski clothes. Not a personal decision, but a deliberate one by the writers and costume team, gently forcing her into an Audrey Hepburn–inspired silhouette via Camille’s wardrobe.
House of Gucci — Saint Moritz
Long associated with the Gucci family, St. Moritz has always been the winter playground of the rich, famous, and fabulous. The village definitely leans more flashy. I’ve been to après-ski restaurants right by the ski lift where women casually swap their moon boots for high heels. So yes, this is one place where designer ski suits — and even a touch of bling — won’t kill anyone.
Kitz — Kitzbühel
The German teen crime series Kitz introduces us to yet another winter playground of the rich. Kitzbühel is especially known as the go-to destination for Munich’s Golden Kids — and, without question, the youngest luxury ski resort I’ve ever visited. Teenagers casually order magnums of champagne at the bar while their parents retreat to their chalets. Time to lean into a younger, Gen Z–coded version of the winter wonderland. And since today’s young generation still tends to choose snowboarding over skiing, it feels natural — and personally exciting — for me, as a snowboard kid, to explore this direction in the selection.
